PRIVACY POLICY

Because we operate a business-to-business (B2B) wholesale platform, we collect information related to both your commercial enterprise and individual representatives acting on behalf of your business.

A. Personal & Business Registration Information
When you apply for or register a wholesale account, we may collect:

• Business Details: Company name, business entity type, Tax ID / EIN / Reseller Permit number, business license details, and billing/shipping addresses.

• Contact Details: Contact person's full name, job title, work email address, and business phone number.

• Verification Information: Resale certificates or tax exemption documentation to verify your wholesale eligibility.

B. Transactional & Financial Information
When you place orders or process payments, we collect:

• Order details, purchase history, and shipping preferences.

• Payment details Note: Payment card details are processed securely by our third-party payment processors and are not stored directly on our servers.

C. Automatically Collected Information
When you navigate our website, we may automatically collect standard technical data:

• IP address, browser type, device information, operating system, and language preferences.

• Browsing actions, page response times, referral URLs, and pages viewed on our site.

• Cookies and tracking technologies (see Section 5 below).

We use the information we collect for business purposes, including to:

• Process & Fulfill Orders: Process transactions, arrange shipping, issue invoices, and manage returns or exchanges.

• Account Verification: Validate wholesale accounts, verify tax-exempt status, and prevent fraudulent wholesale applications.

• Customer Support & Communication: Provide customer service, send order confirmations, tracking updates, and respond to inquiries.

• B2B Marketing: Send updates on wholesale inventory, catalog releases, promotional offers, and trade show information (you may opt out at any time).

• Site Improvement & Analytics: Analyze website performance, user trends, and inventory demand to improve our product offerings and site usability.

• Legal Compliance & Security: Comply with tax, accounting, and legal obligations, enforce our Terms of Service, and protect against security incidents or fraudulent activity.

We do not sell, rent, or trade your personal or business information to third parties for their independent marketing purposes. We share information only with:

• Service Providers: Trusted third-party vendors who perform services on our behalf (e.g., payment processors, freight and shipping carriers, email delivery systems, and IT support).

• Tax & Regulatory Authorities: State or federal tax authorities to verify resale certificates or fulfill statutory reporting requirements.

• Legal Requirements: Law enforcement, regulators, or legal counsel when required by law, court order, or to protect the safety, rights, or property of our business, our clients, or others.

• Business Transfers: Third parties in connection with a merger, sale of company assets, financing, or acquisition of all or a portion of our business.

We implement reasonable technical, administrative, and physical security measures designed to protect your personal and business data against unauthorized access, loss, alteration, or disclosure.

Payment transactions on our website are encrypted using standard Secure Sockets Layer (SSL) technology. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

We use cookies, web beacons, and similar tracking technologies to enhance your browsing experience, keep you logged into your account, and analyze website traffic.

• Essential Cookies: Required for basic site functionality and secure account access.

• Analytical/Performance Cookies: Allow us to recognize and count visitors and see how users navigate the site.

• Functional Cookies: Remember your preferences (such as wholesale price display settings or saved carts).

Depending on your jurisdiction, you may have rights regarding your personal information, including:

• Access & Correction: The right to review and update your account details, business information, or email preferences through your account dashboard or by contacting us.

• Marketing Opt-Out: You can unsubscribe from marketing emails at any time by clicking the "Unsubscribe" link in the email or contacting us directly. (You will still receive transactional emails regarding orders and account security).